La radio satellitare XM apre un Coldplay Radio channel dal 15 Luglio al 15 Agosto

di: Giancarlo Passarella

Grande operazione commerciale e di comunicazione moderna (gia' fatta dalla stessa emittente per Bob Dylan e Tom Petty): i Coldplay sono in tour negli States ed un canale radio parlera' di loro in modo continuativo per quel mese.

Grande operazione commerciale e di comunicazione moderna (gia' fatta dalla stessa emittente per Bob Dylan e Tom Petty): i Coldplay sono in tour negli States ed un canale radio parlera' di loro in modo continuativo per quel mese.

L'emittente non e' nuova con operazione del genere, visti i tour che ha seguito di Bob Dylan e Tom Petty: i giovani americani l'hanno fissa sul loro stereo computerizzato che hanno nelle loro utilitarie! Il loro slogan e'...XM Radio is the new lifestyle accessory for every mood, schedule and destination.
Vista l'alta posizione in classifica del loro nuovo cd, siamo sicuri che con questa Coldplay Radio channel il loro successo si concretizzera' di piu'.

The U.K. rock quartet is made up of vocalist Chris Martin, guitarist Jon Buckland, bassist Guy Berryman and drummer Will Champion. Since the band's formation in London 10 years ago, Coldplay has risen to become one of the most popular music acts of the decade, selling more than 30 million albums and winning five GRAMMY Awards. After surfacing in 2000 with the breakthrough single "Yellow," Coldplay quickly became one of the biggest bands of the new millennium. Parachutes went multi-platinum and earned the band their first GRAMMY. In 2002, Coldplay released their sophomore album, A Rush of Blood to the Head, winning Grammy Awards for "Clocks" and "In My Place." Coldplay's third album, X&Y was released in 2005, followed by their latest album, Viva La Vida or Death and All His Friends. 30 Days of Coldplay will be available on XM on channel 51 from July 15 through August 15.

Customer
XM Satellite Radio Inc.
Washington, D.C.
Spacecraft
2 Boeing 702
Launch
Date
Vehicle
Site
#2 "Rock"
March 18, 2001
Sea Launch
Pacific Ocean
#1 "Roll"
May 8, 2001
Sea Launch
Pacific Ocean
Orbital Slot
115° W
85° W
Contract life
15 years
15 years
Hughes Space and Communications International, Inc., now Satellite Development Center, and XM Satellite Radio Inc. (XMTM) signed a contract March 23, 1998, for two 702 model satellites, named "Rock" and "Roll". These satellites are designed to provide state-of-the-art digital audio radio programming directly to cars, homes and portable radios coast to coast. The contract, amended in June 1998, calls for Boeing to deliver the high-power satellites in geosynchronous orbit, using the Sea Launch vehicle. XM also has ordered long-lead parts for a spare satellite.
Together, the two XM spacecraft will deliver up to 100 channels of crystal-clear, digital-quality music, news and information to cars, homes and other listening environments equipped with a small antenna. XM-capable radios and audio systems will be marketed by Alpine Electronics, Inc., Delphi Delco, Pioneer Electronics Corporation and the Sharp Corporation.
These satellites are among the most powerful ordered to date. Each is designed to provide 18 kilowatts of total power at beginning of life. To generate such high power, the two solar wings employ five panels each of high-efficiency, dual-junction gallium arsenide solar cells. To provide 15 years' service, the Boeing 702 carries the flight-proven xenon ion propulsion system (XIPS) for all on-orbit maneuvering. Alcatel Espace of Toulouse, France, will provide the high-power, S-band, Digital Audio Radio Service payload.

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